The '03 model year is over and several local shops have '03s they want to
move to get ready for the '04 models. I wouldn't be surprised if some of
your LBS were doing the same thing. Also, take a look at used bikes in the
shops; my LBS found me a great deal on a basically new (but used pricing)
Trek 2300. I'm happy, the seller was happy, the shop was happy.

--
Tom Scanlin