On Sun, 14 Dec 2008 12:58:50 +0000, Colin McKenzie
wrote:

Tom Crispin wrote:
On Sat, 13 Dec 2008 22:45:01 +0000, Colin McKenzie
The changes I propose a
Page 2, grey background, para 2. Reword sentences 2 and 3 to:
National records show it to be, mile for mile, about as safe as walking.
While accidents can happen, they are ra there have been no child
cyclist fatalities in the whole of London since 2004 (as at March 2008).

I've had second thoughts...

Is the (as at March 2008) bit necessary: it sounds a bit like we are
waiting for a child cyclist to be killed. I am convinced that there
have been no child cyclists killed on London's roads since March (I
would probably hear of such a case within hours of such a tragic
event) and it doesn't need to be said "at the time of going to print"
as that is obvious.

I would be happy to leave it out. But the date of printing would have to
go on, somewhere reasonably prominent.

Veena, at TfL's Centre of Cycling Excellence, advised me not even to
mention the word 'death' or 'fatality' as it only has negative images.
'Safe', 'healthy' and 'fun' are the words to use.

Generally I would agree, but this statistic is worth proclaiming even
though it does use the F word.

OK - I realise why I've been a little confused.

The version of the leaflet printed by TfL is slightly different to the
version on Peter Clinch's website:
Page 2 Grey background
Para 1 - same
Para 2 - Cycling is a safe healthy activity which mile for mile is
every bit as safe as walking. The long term health benefits of
regular exercise, especially among children, are well proven by health
professionals, and cycling to school is an excellent way to ensure
your child has that regular exercise. Young children can be
accompanied on their bikes to school by parents or carers; older
children can cycle with friends or independently.
Para 3 - same
Para 4 - There is no legal requirement to wear a cycle helmet, but it
may be a condition of your child's cycle trainer's insurance. Please
note that helmets are not designed to withstand high speed impacts and
it is important that they are fitted correctly.

(I hate the wording of that final paragraph.)

How about adding on page 2, yellow background, as the last item,
Be fun!

Good.