On Tuesday, 11 August 2015 11:04:52 UTC+1, Bod wrote:
"More than one in five cyclists go unseen by motorists on the road,
according to an experiment using eye tracking technology conducted for
the insurance company Direct Line, confirming the extent of the 'SMIDSY'
- 'Sorry mate, I didn't see you. Younger drivers missed spotting nearly
one in three riders, and female motorists one in four. By contrast, just
4 per cent of what Direct Line terms "jaywalking" pedestrians were not
seen, and 15 per cent of motorcyclists."

http://road.cc/content/news/81753-in...ore-1-5-riders

Did the data say how many of these unobservant drivers were on their phones at the same time? That might explain it.