QUOTE:
Olympic champion Callum Skinner and physicist Alex Macdonald have today announced the launch of the Kickstarter campaign for a new cycling safety product it is claimed aids awareness when on the road.

The company called HindSight is pushing what it calls "rear view cycling glasses", which is sunglasses with a mirror section.

It is claimed the glasses are a "game-changer" for urban commuters and performance cycling enthusiasts and professional triathletes and cyclists.

HindSight, which was presented at the Scottish Edge Awards hosted by entrepreneur and BBC Dragon’s Den star Theo Paphitis in December 2019, is now aiming to secure £30,000 of additional funding via the Kickstarter campaign.

The start-up works on the principle that backers can choose to support the product and provide funding to help HindSight establish itself and set up the supply chain in exchange for the product after the company puts in its first batch order.

This will allow the entrepreneurial duo to begin the next stage of development – and launch the product to the wider consumer market.

Alex MacDonald, HindSight chief executive officer, said: “The birth of HindSight came from a situation with which many urban cyclists will be able to relate, having one near miss too many with road traffic."

Mr Skinner, HindSight co-founder and ambassador, and Rio 2016 Olympic champion, said: “Managing aerodynamic profile is essential for any elite cyclist, and, by turning back to look over your shoulder, you can easily lose efficiencies to your speed and performance."

The cyclist, who was born in Glasgow but moved to Edinburgh when he was 12, also said: "At the edge of the lenses, there’s a slight angle with a transparent mirror, which essentially extends your periphery, allowing you to see behind.”

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