On Sat, 13 Dec 2003 16:17:53 -0000, "Michael MacClancy"
wrote:

I'm always sceptical about the ability of marketers to get customers to
shell out more cash than they would otherwise. I don't think most people
are that gullible. They have enough demands on their money that they won't
pay out good money for something that doesn't bring any benefit. The main
benefit of carbon forks is lower weight.
___
Michael MacClancy


And that's the power of marketing. They got you, and you don't know
it.

The marginal weight difference that carbon forks might provide means
bugger all in practical terms to most peoples bikes. That ain't a
benefit, it's what the advertising mob want you to perceive as a
benefit. Mission accomplished.
--

"Bob"

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