Tom Crispin wrote:

The London Cycle Campaign have online factsheets. This could be an
excellent starting point for our factsheet.

Is what follows, which I've mostly snipped, one of these factsheets
verbatim, or pulled together from several?

Whatever, it doesn't address the main problem, the perception that
cycling is dangerous. It's useful for those who've decided to cycle to
school, but won't help in encouraging anyone else to.

This needs to go in para 3 below - hopefully before the uncommitted
have stopped reading.

Even more of a challenge, the whole thing needs to be shorter and
snappier, with pointers to further information at the end.

The bit on helmets is quite good, IF the danger issue has been
addressed first. Otherwise it is just adding 'and helmets won't make
you any safer' to the general idea that cycling is too dangerous.

Colin McKenzie

INTRODUCTION

http://www.lcc.org.uk/index.asp?PageID=760
Cycling to school allows you to avoid the congestion of the school
run, and helps your children to become healthier, happier and more
independent and confident.

The government has highlighted its concern over increasing levels of
obesity in children. Cycling is a great way to combat this.

Increasingly schools are promoting cycling for children over 9 years
old, and cycle training and cycle proficiency courses are often part
of the curriculum. Some schools are still hesitant to encourage
students to cycle as they feel it is too dangerous, however lack of
exercise and the associated health problems bring far greater risks to
children.