Simon Brooke wrote:

Because they're not interested in protecting heads or preventing head
injuries, they're interested in promoting helmets. You can't make a
profit out of fewer injuries, but you can make a profit out of more
helmets.

I don't think that's right either. What is clear is that helmet compulsion
for some unknown reason increases your chance of being hit and having a head
injury. Therefore I think the BeHIT name is entirely appropriate. The main
outcome is to increase the chances that you BeHIT. The B**** is the way they
try to achieve it.

Tony