Carol Hague wrote:
I had a letter from the ASA this morning about my DoT advert complaint.
They disagree that it's misleading and won't be taking any further
action. Bah.
Might be worth going to the DfT themselves, or your MP. You could
point out the known effect of helmet promotion in reducing cycling -
principally by fostering the myth that it's dangerous.
Colin McKenzie
--
No-one has ever proved that cycle helmets make cycling any safer at
the population level, and anyway cycling is about as safe per mile as
walking.
Make an informed choice - visit
www.cyclehelmets.org.