Cycling Scotland TV advert urges drivers to give cyclingschoolchildren more space

QUOTE:

With summer approaching – accompanied, hopefully, by better weather
than we've experienced of late – Cycling Scotland is once again urging
the country’s drivers to give schoolchildren space and time to allow
them to ride safely to school, and this year has produced a TV advert
as part of its campaign.

The appeal coincides with an initiative to get more children riding to
school, with the Riderz stunt team visiting educational establishments
across the country to encourage kids to take to two wheels for their
journey, to build on existing growth which Cycling Scotland says had
been fuelled by the exploits of Olympic champion Sir Chris Hoy, round
the world cyclist Mark Beaumont and street trials ace Danny MacAskill

In line with that, Cycling Scotland has launched a Cycle to School
campaign in seven areas throughout the country aimed at Cycle Friendly
Zones aroud schools, with motorists asked to give children as much
space as possible.

The campaign, which lasts six weeks, and covers Orkney, Moray,
Edinburgh, Glasgow, North Lanarkshire, East Dunbartonshire and East
Renfrewshire, includes outdoor and local radio advertising, leaflets
being provided to parents, and the TV spot which made its debut last
night.
Cycling Scotland TV advert urges drivers to give cycling
schoolchildren more space
Advert coincides with launch of campaign to get more of country's kids
cycling to school this summer


4 comments
by Simon_MacMichael on May 8, 2012 - 15:08
Give Me Cycle Space poster, Cycling Scotland
With summer approaching – accompanied, hopefully, by better weather
than we've experienced of late – Cycling Scotland is once again urging
the country’s drivers to give schoolchildren space and time to allow
them to ride safely to school, and this year has produced a TV advert
as part of its campaign.

The appeal coincides with an initiative to get more children riding to
school, with the Riderz stunt team visiting educational establishments
across the country to encourage kids to take to two wheels for their
journey, to build on existing growth which Cycling Scotland says had
been fuelled by the exploits of Olympic champion Sir Chris Hoy, round
the world cyclist Mark Beaumont and street trials ace Danny MacAskill

In line with that, Cycling Scotland has launched a Cycle to School
campaign in seven areas throughout the country aimed at Cycle Friendly
Zones aroud schools, with motorists asked to give children as much
space as possible.

The campaign, which lasts six weeks, and covers Orkney, Moray,
Edinburgh, Glasgow, North Lanarkshire, East Dunbartonshire and East
Renfrewshire, includes outdoor and local radio advertising, leaflets
being provided to parents, and the TV spot which made its debut last
night.

Ian Aitken, chief executive of Cycling Scotland, commented: “Cycling
is one of the best forms of exercise.

“With an estimated 50% of school children getting less than their
recommened activity levels a day, cycling to school is an ideal way of
reducing this figure and increasing children’s exercise routine.

“Getting children out in the fresh air also means they will arrive at
school more alert and eager to learn.

“Research shows that children want to cycle to school so we hope by
making sure drivers look out for them, more children in Scotland will
get on their bikes and cycle to school.”

http://road.cc/content/news/57884-cy...ren-more-space

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Simon Mason