Bike Friday New Release SatRday

Hi all. I've been checking out Bike Friday's new SatRday.
http://www.bikefriday.com/main.cfm?f...ategory=S hop

This bike looks very cool to me. The folding aspect really appeals to me,
particularly because it would make it so much easier for me to toss
(carefully place) it in my car and get to some nice cycling spots. However,
the bike costs about $2700 or so...and up from there. It's pretty hard for
me to justify spending this much money on a bike, but then again, you only
live once, and with enough effort I'm sure I can justify it. Most of the
stuff I read about these bikes (the last model) is quite positive. Are these
bikes overpriced? Any thoughts/advice would be most appreciated.