Isn't this getting ridiculous?

OK, I can see the advertising power of a bicycle-branded coffee cup:

http://store.trekbikes.com/jump.jsp?itemID=821&itemType=PRODUCT&path=1%2C2%2C 15%2C385&iProductID=821&bShopOnline=1

But isn't it a bit ridiculous to buy a bike to get a coffee mug?

http://www.trekbikes.com/us/en/bikes/urban/soho/soho/

And whatever happened to the coffee shop ride? I always thought it
was the American version of the Brit's tea shop rides, although the
Brits sometimes seem to ride to more than one shop in a day's ride.

Pat

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