Car Advert Banned re Cycle Helmets

The Advertising Standards Authority (ASA) has ruled that an advert showing a
group of cyclists cheerfully pursuing a Citroën C4 car cannot be broadcast
during children's TV programmes because the bike riders concerned are not
wearing cycle helmets.


http://asa.org.uk/ASA-action/Adjudic...ADJ_50261.aspx



Quite right to.

--
Simple Simon Mason - who cycles at 25mph in 20mph limits just because the limits do not apply to cyclists.
This includes exceeding the speed limit past three schools. A total disregard for the well-being of vulnerable road users.
The actions of a true psycholist.

On 09/07/2011 12:11, Judith wrote:

The Advertising Standards Authority (ASA) has ruled that an advert showing a
group of cyclists cheerfully pursuing a Citroën C4 car cannot be broadcast
during children's TV programmes because the bike riders concerned are not
wearing cycle helmets.

http://asa.org.uk/ASA-action/Adjudic...ADJ_50261.aspx

Quite right to.

"Citroën UK Ltd (Citroën) pointed out that wearing a cycling helmet was not a
legal requirement in the UK, although they accepted that it was good practice
to wear a helmet whilst cycling. ... Citroën said they had no future plans to
broadcast the ad in the UK.

"Clearcast said they always advised that children should wear cycling helmets
in ads but they did not require adults to wear helmets because it was not a
legal requirement."

"JNugent" wrote in message
...
On 09/07/2011 12:11, Judith wrote:

The Advertising Standards Authority (ASA) has ruled that an advert
showing a
group of cyclists cheerfully pursuing a Citroën C4 car cannot be
broadcast
during children's TV programmes because the bike riders concerned are not
wearing cycle helmets.

http://asa.org.uk/ASA-action/Adjudic...ADJ_50261.aspx

Quite right to.

"Citroën UK Ltd (Citroën) pointed out that wearing a cycling helmet was
not a legal requirement in the UK, although they accepted that it was good
practice to wear a helmet whilst cycling. ... Citroën said they had no
future plans to broadcast the ad in the UK.

"Clearcast said they always advised that children should wear cycling
helmets in ads but they did not require adults to wear helmets because it
was not a legal requirement."

But I thought that helmets increase the risk of injury ;-)